Super Bowl Sunday – Surfing through the shoppers at Safeway

San Francisco – Safeway at Ocean Beach

Lee Heidhues 2.9.2025

UPDATE: New Orleans, Louisiana. The Philadelphia Eagles demolished The Kansas City Chiefs 40-22 and capture the 59th Lombardi Super Bowl Trophy. In 2026 the Super Bowl will be played at Levi’s Stadium in Santa Clara. Home of the 49ers.

The All-American pastime. The Super Bowl. And what more appropriate way to spend the time before the 3:30 kickoff. Shopping at the Supermarket.

We took a walk through the car free slow street near the Safeway a mile from our home. And an hour later boarded the bus carrying bags and backpacks full of food and household item.

**Getting ready to chow down on Super Bowl Sunday.**

The Super Bowl ads are always a signal of the current state of life in America.

The ads this year are light on substance with strong bows to the boomer generation. So, this photo montage concludes with the classic rock song by It’s a Beautiful Day, “White Bird.”

**The crow watches over Safeway at the Beach in San Francisco.**

**The Super Bowl sugar fix ensemble. Complete with the team colors of Kansas City and Philadelphia**

**It’s not all the sugar fix at Safeway. Healthy oranges and apple abound.**

Liz holds aloft a cabbage destined to be a marvelous Coleslaw salad. Check out that Erin Andrews 49ers sweatshirt. Maybe next February at Levi’s Stadium the home team will make another Super Bowl appearance.

**Aisles and aisles of San Francisco consumer staples**.

**The well stacked and surprisingly empty Safeway Deli section on Super Bowl Sunday.**

**For the non Super Bowl fan there are plenty of periodicals available to pass the hours.**

**Liz carefully looks over the organic chicken drumstick selection.**

**An abundance of organic produce at Safeway.**

“White Bird” the classic late ’60s song and appropriate for a beautiful day on Super Bowl Sunday.
It’s a Beautiful Day is an American band formed in San Francisco, California, in 1967, featuring vocalist Pattie Santos along with violinist David LaFlamme and his wife, Linda LaFlamme, on keyboards. https://en.wikipedia.org/wiki/It%27s_a_Beautiful_Day

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